Google is constantly updated in order to provide users with the most relevant and accurate information at all times. As the page experience upgrade in November 2021 demonstrated, significant updates can have long-term effects on a range of businesses and consumers.
This modification was originally meant to prioritise mobile users, with Google adopting a mobile first strategy in 2015, and just three years later, mobile first indexing was become the default. Now, Google has stated that the rollout of page experience for desktop users will begin in February, with a new page experience view expected in 2022.
What Is The Page Experience Update?
The page experience update takes into account a number of factors in order to provide users with the best possible browsing experience. Each of the signals is evaluated by Google, which then assigns a score to a website’s overall page experience. The page experience report in Google Search Console allows website owners to see their score. The following signals must be present on a website in order for it to receive a “excellent” page experience score:
Core Web Vitals
These are three indicators that rate a user’s web page loading experience. These measurements determine how quickly page content loads, how quickly a browser loading a web page responds to user input, and how steady the actual material is as it loads on the browser.
Because Google prioritises mobile first indexing, a page must have no mobile usability issues. Even after the launch of the desktop page experience in 2022, mobile users will still be prioritised.
Any security flaws on a website will result in Google disqualifying all pages from a good ranking.
To be qualified for good page experience status, a page must be served over HTTPS. A non-secure website is likely to have a poor desktop and mobile page experience.
Advertising strategies that are interruptive, disruptive, or generally not conducive to a good user experience must not be used on a website.
All of these indications are now used to define the mobile and desktop experience of a website. It’s important to note that the mobile usability signal will only apply to mobile websites, as illustrated below:
The Effect On Mobile Users
The objective was always to prioritise mobile phone users when the page experience improvement was first announced in early 2021. Google has 93.87 percent of the market share for mobile searches, according to smart insights. Because mobile users outnumber desktop users, this will continue to be the case for the foreseeable future, even once the desktop update is rolled out. Users of mobile search will notice modest changes to how websites are displayed in the search results, which will improve their user experience (UX) and overall enjoyment on the page.
“While this upgrade is aimed to emphasise pages that deliver outstanding user experiences, page experience remains one of many variables our systems take into account,” according to Google. As a result, locations should not expect significant changes.”
In essence, Google will continue to prioritise providing the most helpful material to its mobile visitors, ranking each website based on its capacity to adapt to the new page experience upgrade that will be prevalent during 2022 and the following years.
The Effect On Desktop Users
Due to the volume of traffic generated by mobile devices, Google will continue to prioritise mobile users; nevertheless, their decision to provide this page upgrade to desktop users in February demonstrates an interest in maintaining desktop users. Because improving mobile user experience is the primary focus for users, the modifications will be minor and invisible to desktop users. However, a sizable percentage of Google users continue to favour desktop searches. According to statcounter, Google has 66.6 percent of the market share for desktop browser users.
The page experience upgrade is intended primarily at website owners, as it is critical that computers be optimised for page experience by the time the change goes live. If this update is ignored, Google is more likely to give your website a low ranking in the search engines.
Page Experience In 2022
For a variety of companies, the new year brings a surge in traffic. Users seeking for new employment in 2022, for example, are more likely to stay on a website if it is easy to access, secure, has mobile-friendly features, and does not have obtrusive advertising.
As a digital marketing business, we don’t believe the improved page experience will have a significant impact on rankings. The majority of those seeking to improve their page experience have concentrated on their mobile pages. It’s crucial to remember desktop users in 2022 when mobile sites have been aligned.
For more information about page experience and the impact it will have on websites in 2022, contact Search4Local Plymouth.